Why Your Creative Business Needs a Strategic Plan (and how to write one)

I know I know, “strategic plan” sounds SO unsexy, and so opposite of creative.

But trust me when I tell you it’s not. All this one off goal setting, monthly goal reviewing etc is pretty much in vain if not rooted in a bigger picture and a bigger plan. We tend to take a “this month” or even “this week” approach to goals. Creating idealistic lists based on the latest happenings around us. Completing a strategic plan helps you answer the following common business questions, definitively:

  • How did I get to where I am now?

  • Where do I want to go? What is my vision of success?

  • What is going to get in my way? What do I need to be aware of?

  • What do I need to do to get there?

  • How will I know I’m on the right track?

  • What type of support will I need (and when)?

First let’s cover the basics…

How to Do a Mid Year Review

As the year passes through the midpoint  now is a perfect time to review how you've been doing and what it takes to achieve or even exceed your goals for the year.

Prepare For Your Review

Get Away & Create Space! It doesn’t have to be far, but it needs to be away from your day to day and if possible your normal working spaces. You need to create the intent that a different type of work is being done. Personally, I like to go all out and plan a mini staycation, hotel and all.

Gather Your Materials. Make sure you have all your tools, a notebook/paper, your computer, pens, highlighters, sticky notes etc. Most importantly gather your information, all your previous goal/strategy planning work.

Create Your Agenda. Be as specific as possible with this outline, create time blocks and identify exactly what type of content is going where. Along with setting clear intent in space, this is the time for clear intent in action.

How To Keep Imposter Syndrome in Check

During a recent mastermind session, the topic of imposter syndrome came up. When you google this topic, hundreds of articles will come up. It's no doubt a real thing, that one time or another we've all dealt with, and will continue to deal with. Identifying it isn't the challenge, it's getting to the root of it that poses a problem. A whole host of factors can "cause" it, especially as it relates to building your business and creating success. I've found that in my journey and through coaching my clients, the root has been one common theme.

Defining your success by another persons standard.

The Business Behind Getting Your First Client

All of us want to be respected in our field(s), seen as a authority figure, and thought to be the smartest one in the room about said topic -- and then charge a premium price. After all, who doesn’t want to work with somebody who has all of the answers, right?

Truthfully, it’s a lot deeper than that.

It all comes down to getting that first client. When you get your first client, you know what works and how to get another. You have someone to provide social proof, and you have a case study for your service. You can literally reverse engineer your process, refine it and put it to work again.

Are You Focusing on the Right Audience?

When you hear audience, chances are the first thing you think of is your target market. The people you’ve identified as the pool of potential for your business. To effectively utilize this audience, you need to segment, just as you did the market. This will make your marketing efforts even more effective.

Your target market can be segmented many ways, but right now we are looking at 4 distinct groups that are always present.

Mindset Hacks to Get Your "Progress" in Check

If you’re feeling frustrated because it seems like everyone around you is having the best year of their life (especially success in their business) -- yet here you are trying to figure out why it hasn't happened for you...or if it even will, then this post is for you.

This is a frustrating place to be, especially when you are starting out. One day I would be in the trenches carrying out my vision, and next I’d see “success” all around me -- and out of nowhere I'd become insecure. I'd doubt my vision, and doubt if I was good enough to carry it out, because everyone else was “wayyyyy ahead of me”.