The past few months I’ve noticed a trend with my clients and new client inquiries. There’s a misunderstanding between what creates a business and what sustains a business. Doing “all the things” doesn’t guarantee success much less than doing nothing does. There seems to be a new culture of fear of failure that results in the inability to take the actual steps needed to create success.
All and all we are getting swept up by vanity metrics. Followers on social media, curated feeds, pretty websites and launch after launch of stuff. These things will keep you busy, stress you out and keep you anxious about whether or not your business is viable, let alone successful. More than who’s following you, how many people open your newsletter or how cohesive your website is -- there are real tips to help you create success this year.