Business Strategy

How-to Know When It's Time To Pivot (P.S. I did!)

Math has never been my strong suit, but the #ParetoPrinciple is a constant “temperature check” I use to grow my business. Well, it used to be.

In short: It shows me where to focus. But also shows me when to pivot. #knowyournumbers

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

I love creating, developing, innovating and overall making shi(f)t happen. I’d literally spend days taking abstract ideas and creating tangible strategy. I love it so much that I got caught up doing it in my own business, here, with aspire business. 

My Top 3 Strategy + Mindset Tips for Elevating Your Business

My Top 3 Strategy + Mindset Tips for Elevating Your Business

The past few months I’ve noticed a trend with my clients and new client inquiries. There’s a misunderstanding between what creates a business and what sustains a business. Doing “all the things” doesn’t guarantee success much less than doing nothing does. There seems to be a new culture of fear of failure that results in the inability to take the actual steps needed to create success.

All and all we are getting swept up by vanity metrics. Followers on social media, curated feeds, pretty websites and launch after launch of stuff. These things will keep you busy, stress you out and keep you anxious about whether or not your business is viable, let alone successful. More than who’s following you, how many people open your newsletter or how cohesive your website is -- there are real tips to help you create success this year.

4 Proven Strategies for Beating Burn-Out

As entrepreneurs, it is easy to always be on the clock. In addition to a cycle of constant creating, there are many other aspects of running a business that has to be tended to -- by you. Often times, these administrative tasks become more of the focus than the actual creative part of your business that brings you passion. There’s so much that goes into running a business, beyond just the actual product or service you are selling that it’s no surprise that we run into burnout.

When you add in full time jobs, children, families and or other responsibilities to the mix there are can be a lot of demands on “a little bit of time.” Naturally, with all of these demands, it makes sense that over exertion would catch up to you. While it’s true that lack of downtime can lead to burn out, that is often the symptom and not the root. The real cause is a little deeper than that.

Why Your Creative Business Needs a Strategic Plan (and how to write one)

I know I know, “strategic plan” sounds SO unsexy, and so opposite of creative.

But trust me when I tell you it’s not. All this one off goal setting, monthly goal reviewing etc is pretty much in vain if not rooted in a bigger picture and a bigger plan. We tend to take a “this month” or even “this week” approach to goals. Creating idealistic lists based on the latest happenings around us. Completing a strategic plan helps you answer the following common business questions, definitively:

  • How did I get to where I am now?

  • Where do I want to go? What is my vision of success?

  • What is going to get in my way? What do I need to be aware of?

  • What do I need to do to get there?

  • How will I know I’m on the right track?

  • What type of support will I need (and when)?

First let’s cover the basics…

How to Do a Mid Year Review

As the year passes through the midpoint  now is a perfect time to review how you've been doing and what it takes to achieve or even exceed your goals for the year.

Prepare For Your Review

Get Away & Create Space! It doesn’t have to be far, but it needs to be away from your day to day and if possible your normal working spaces. You need to create the intent that a different type of work is being done. Personally, I like to go all out and plan a mini staycation, hotel and all.

Gather Your Materials. Make sure you have all your tools, a notebook/paper, your computer, pens, highlighters, sticky notes etc. Most importantly gather your information, all your previous goal/strategy planning work.

Create Your Agenda. Be as specific as possible with this outline, create time blocks and identify exactly what type of content is going where. Along with setting clear intent in space, this is the time for clear intent in action.

The Business Behind Getting Your First Client

All of us want to be respected in our field(s), seen as a authority figure, and thought to be the smartest one in the room about said topic -- and then charge a premium price. After all, who doesn’t want to work with somebody who has all of the answers, right?

Truthfully, it’s a lot deeper than that.

It all comes down to getting that first client. When you get your first client, you know what works and how to get another. You have someone to provide social proof, and you have a case study for your service. You can literally reverse engineer your process, refine it and put it to work again.