Knowing When It's Time To Pivot

Knowing When To Pivot

Math has never been my strong suit, but the #ParetoPrinciple is a constant “temperature check” I use to grow my business. Well, it used to be.

In short: It shows me where to focus. But also shows me when to pivot. #knowyournumbers

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

I love creating, developing, innovating and overall making shi(f)t happen. I’d literally spend days taking abstract ideas and creating tangible strategy. I love it so much that I got caught up doing it in my own business, here, with aspire business. 

Create. Sell. Repeat.

One thing after another, sales pages you’ve never even seen buried deep in my site, like the strategic planning (free) resource or strategic planning intensive for example -- which is actually a current service!

I was happily operating in my zone of genius, creating to my heart's content, but @@deep down I knew I was only scratching the surface of the impact I can make@@. I was doing the most (and loving it)....but to be real, I wasn’t really running a business. I was running an expensive hobby, because it was easy.

It was easier to do all the things in the name of “booked & busy”. From content creation, program development, website design (read: redesigning my website) etc — I was working, loving it, but still unfulfilled. It was harder to take the time out to narrow my focus, and work with fewer clients at a time, but have a larger impact.

It was easier to do all the things in the name of “booked & busy” than to narrow my focus, and have a larger impact.

One day, one meeting changed everything.

The day before Thanksgiving 2018, a client inquiry showed me it was finally time to stop wasting time and make my pivot once and for all. I left our meeting energized and excited in a way I hadn’t been in Aspire Business in a long time, honestly, for the better part of a year.

When I looked back over my numbers, they revealed the same thing: my 20% wasn’t quite aligned with Aspire Business.

That night, I spent 6hrs creating what had been sitting on my heart for over a year. A few clients deep at this point, but still a new (to you) brand -- I introduce: The Asha Code.

Aspire Business will still be here to support the mindset + business development of creatives and entrepreneurs. I will still be around to help break limiting beliefs, and gain clarity in your business. 

However, when you are ready, I’ll be waiting for you over at The Asha Code; where brands and businesses go to generate growth, create income and build authority.