If you don’t know by now, I’m huge on business education. I see (almost) everything through the lens of business. From return on investments vs. opportunity costs -- for things like going to the gym vs. binge watching 6 seasons of Private Practice.
The social media space is deviating away from some of the most critical concepts of business. I’m not suggesting we return stone ages and ignore any forward progression -- but some wheels do not need to be reinvented.
I market largely to “entrepreneurs” because that's the sexy buzzword being used -- rather than an always appropriate association. But since I have you here, I am going to teach you what it is for once and for all. In certain spaces the difference still matters, and I don’t want you to risk your credibility because social media set you up.