Marketing

Are You Focusing on the Right Audience?

When you hear audience, chances are the first thing you think of is your target market. The people you’ve identified as the pool of potential for your business. To effectively utilize this audience, you need to segment, just as you did the market. This will make your marketing efforts even more effective.

Your target market can be segmented many ways, but right now we are looking at 4 distinct groups that are always present.