When we think websites, we think the main pages: home, about, contact, services etc. Maybe even a specialty page like a resume, or extra features like the sidebar. What if I told you there are a set of pages and elements that go overlooked but are prime for redirecting and converting customers. Well, there are, and if you aren’t utilizing them you are missing out on prime opportunities to make money, build brand loyalty and engage with your audience. The most important and often forgotten pages, the 404 Error/Page Not Found.