strategic plan

Why Your Creative Business Needs a Strategic Plan (and how to write one)

I know I know, “strategic plan” sounds SO unsexy, and so opposite of creative.

But trust me when I tell you it’s not. All this one off goal setting, monthly goal reviewing etc is pretty much in vain if not rooted in a bigger picture and a bigger plan. We tend to take a “this month” or even “this week” approach to goals. Creating idealistic lists based on the latest happenings around us. Completing a strategic plan helps you answer the following common business questions, definitively:

  • How did I get to where I am now?

  • Where do I want to go? What is my vision of success?

  • What is going to get in my way? What do I need to be aware of?

  • What do I need to do to get there?

  • How will I know I’m on the right track?

  • What type of support will I need (and when)?

First let’s cover the basics…