strategy

4 Proven Strategies for Beating Burn-Out

As entrepreneurs, it is easy to always be on the clock. In addition to a cycle of constant creating, there are many other aspects of running a business that has to be tended to -- by you. Often times, these administrative tasks become more of the focus than the actual creative part of your business that brings you passion. There’s so much that goes into running a business, beyond just the actual product or service you are selling that it’s no surprise that we run into burnout.

When you add in full time jobs, children, families and or other responsibilities to the mix there are can be a lot of demands on “a little bit of time.” Naturally, with all of these demands, it makes sense that over exertion would catch up to you. While it’s true that lack of downtime can lead to burn out, that is often the symptom and not the root. The real cause is a little deeper than that.

Why Your Creative Business Needs a Strategic Plan (and how to write one)

I know I know, “strategic plan” sounds SO unsexy, and so opposite of creative.

But trust me when I tell you it’s not. All this one off goal setting, monthly goal reviewing etc is pretty much in vain if not rooted in a bigger picture and a bigger plan. We tend to take a “this month” or even “this week” approach to goals. Creating idealistic lists based on the latest happenings around us. Completing a strategic plan helps you answer the following common business questions, definitively:

  • How did I get to where I am now?

  • Where do I want to go? What is my vision of success?

  • What is going to get in my way? What do I need to be aware of?

  • What do I need to do to get there?

  • How will I know I’m on the right track?

  • What type of support will I need (and when)?

First let’s cover the basics…

The Business Behind Getting Your First Client

All of us want to be respected in our field(s), seen as a authority figure, and thought to be the smartest one in the room about said topic -- and then charge a premium price. After all, who doesn’t want to work with somebody who has all of the answers, right?

Truthfully, it’s a lot deeper than that.

It all comes down to getting that first client. When you get your first client, you know what works and how to get another. You have someone to provide social proof, and you have a case study for your service. You can literally reverse engineer your process, refine it and put it to work again.

Are You Focusing on the Right Audience?

When you hear audience, chances are the first thing you think of is your target market. The people you’ve identified as the pool of potential for your business. To effectively utilize this audience, you need to segment, just as you did the market. This will make your marketing efforts even more effective.

Your target market can be segmented many ways, but right now we are looking at 4 distinct groups that are always present.

How to Create a 404 Page That Converts

How to Create a 404 Page That Converts

When we think websites, we think the main pages: home, about, contact, services etc. Maybe even a specialty page like a resume, or extra features like the sidebar. What if I told you there are a set of pages and elements that go overlooked but are prime for redirecting and converting customers. Well, there are, and if you aren’t utilizing them you are missing out on prime opportunities to make money, build brand loyalty and engage with your audience. The most important and often forgotten pages, the 404 Error/Page Not Found.