Business Strategy

How to Do a Mid Year Review

As the year passes through the midpoint  now is a perfect time to review how you've been doing and what it takes to achieve or even exceed your goals for the year.

Prepare For Your Review

Get Away & Create Space! It doesn’t have to be far, but it needs to be away from your day to day and if possible your normal working spaces. You need to create the intent that a different type of work is being done. Personally, I like to go all out and plan a mini staycation, hotel and all.

Gather Your Materials. Make sure you have all your tools, a notebook/paper, your computer, pens, highlighters, sticky notes etc. Most importantly gather your information, all your previous goal/strategy planning work.

Create Your Agenda. Be as specific as possible with this outline, create time blocks and identify exactly what type of content is going where. Along with setting clear intent in space, this is the time for clear intent in action.

The Business Behind Getting Your First Client

All of us want to be respected in our field(s), seen as a authority figure, and thought to be the smartest one in the room about said topic -- and then charge a premium price. After all, who doesn’t want to work with somebody who has all of the answers, right?

Truthfully, it’s a lot deeper than that.

It all comes down to getting that first client. When you get your first client, you know what works and how to get another. You have someone to provide social proof, and you have a case study for your service. You can literally reverse engineer your process, refine it and put it to work again.

Are You Focusing on the Right Audience?

When you hear audience, chances are the first thing you think of is your target market. The people you’ve identified as the pool of potential for your business. To effectively utilize this audience, you need to segment, just as you did the market. This will make your marketing efforts even more effective.

Your target market can be segmented many ways, but right now we are looking at 4 distinct groups that are always present.