All The Resources

This site contains information to begin creating your business site as well as information and tips to continue revising the content on your site. Last but not least, this page contains ALL the resources one could need to perform your own "All-Inclusive." Over 20 websites from SEO to Technical. 

 

Design Resource list:

Basic Website Content Guide | Guidelines for Content Revision | How Write "Skimmable" Content | Perform Your Own "All-Inclusive" Audit


GUIDELINES TO CONTENT REVISION

 

6 Questions to Ask About Your Content

  1. Do you have a clear idea which content your users need?
  2. Does every piece of content fit into your buyer’s journey?
  3. Does your content look big on a mobile screen?
  4. Do you have interactive elements like search, forms, or calendars?
  5. What will you do with your sidebar content?
  6. Most importantly, do you actually need that content?

 

Tips to Keep in Mind

The purpose of a website is to move visitors through the buyer’s journey. Make sure your content will be placed correctly on a mobile device.

Sidebars are a common place for content on full-size sites, but don’t fit on a small vertical screen. There are options, such as moving it to the bottom or having a slide-out section, but make sure you plan for this with your content.

 

You Don’t Have to Do It All with One Content Piece

Concentrate on building multiple pieces that work together. The overall goal of the content is to usher the person through the inbound marketing cycle, which could take a lot of work. The whole point of content marketing is that the content does the work for you. That’s why 72% of B2B marketers use content offers to get people to subscribe to email lists, and 56% use content offers to get visitors to subscribe to blogs. This exposes leads to more content, increasing the chance of conversion.

Just because you have the content doesn’t mean it belongs on your site. If you’re having
trouble fitting the text, images, or other content into your buyer’s journey, then it’s
probably just useless clutter.
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HOW TO WRITE "SKIMMABLE CONTENT

Good content can still convert leads even when readers don’t read every word as long as it’s skimmable.

What is Skimmable Content

  • Break down sections by big ideas. Put those ideas in large headlines.
  • Have a lot of important data?Break out the bullet points.
  • Don’t make big blocks of text. All they do is scream “Skip me!”
  • Choose words that get the idea across quickly. Even if they’re fake, like skimmable.
  • Bold key words when needed. Just don’t over do it. It looks ridiculous.
  • Build your content on the classic Inverted Pyramid concept

THe Inverted Pyramid Concept

First, How well you adapt your content to fit your users reading style will go a long way toward determining the content’s ability to convert. A big part of that is simple formatting.

The Pyramid: The core concept is pretty simple: most of the readers will only read the first part. So make sure your primary information is right up front. After that, add the secondary information. Fewer readers will get this far, but the information is less important, so it’s no big deal. Include the deep information nearer to the end, the stuff only the 16% who have time and care about the issue will read.


Perform Your Own "All-Inclusive" Audit

Content Audit

  • Copyscape.com – A Plagiarism Copyscape is a professional solution for plagiarism detection.
  • Wordcounter.net – Wordcounter is a word count and a character count tool.
  • Plagium.com – Plagiarism Checker and Plagiarism Tracker.
  • Readability-score.com – check your website’s readability score.

Technical

  • Gtmetrix – Website Speed and Performance Optimization.
  • Google PageSpeed Insights – Evaluates the performance of web pages and get suggestions on how to improve them.
  • Pingdom.com – Speed Test, DNS Health Ping and Traceroute.

Niche Research

  • Adswords Keyword Planner – Where it all starts. More information about How to use Keyword Planner could be found on Google support section.
  • Google Trends – Explore Google trending search topics.
  • Semrush – Сompetitive Research and Business Intelligence Software.
  • SEOprofiler.com  is a cool online SEO software with backlink analysis, AdWords analysis, competitive intelligence, website optimization, keyword research and much more.
  • Similarweb – Advanced Competitive Intelligence Tool. See any website’s traffic sources & uncover their online marketing strategies.
  • Keywordspy.com – Spy on your competitors. Profit from their success.
  • Ubersuggest.org – Get keyword ideas with Ubersuggest the free keyword suggestion tool that makes good use of different suggest services.

Social Media Audit

  • Followerwonk.com – Followerwonk provides deep analysis of Twitter users. You can get very important insights about your competitor’s activity.
  • Likealyzer.com – Likealyzer analyzes and monitor your Facebook Pages.
  • Twitteraudit.com – Twitter Audit | How many of your followers are real?
  • Tweetstats.com – Graph your Twitter Stats including tweets per hour, month, timeline.
  • Klout.com – manage all social account at one place. A nice Google Chrome extension available.
  • Bufferapp.com – Buffer makes it super easy to share any page you’re reading.

On-Page SEO Audit

  • Webrankpage.com – In-Page Analysis, Social Insights, Link Analysis, Security Analysis.
  • Seoptimer.com –  Another great and free on-page SEO tool
  • SingleGrain - Step by step guide to creating a content audit

Link Profile Check

  • Ahrefs.com – Huge index of links, data updates every 15 minutes, friendly interface and rich data analysis.
  • Majesticseo.com – Link intelligence tools for SEO and Internet PR and Marketing.
  • Ahrefs.com – Huge index of links, data updates every 15 minutes, friendly interface and rich data analysis.
  • Оpensiteexplorer.org – Open Site Explorer is Moz’s Search Engine for Links. Perform competitive link research, explore backlinks, anchor text, and more for free.
  • Openlinkprofiler.org – Get an in-depth analysis of the freshest live backlinks for free.